Data Visualization Techniques

Big Data is the area of information technology that focuses on large information sets. For example, these include applications you may be familiar with, such as Microsoft Office and its competitors. Even with powerful computers underneath, they have difficulty coping with the amount of information we throw at them these days. Obviously, Big Data requires new thinking, new applications, and new ways to address the ever-growing need for information. He is also Affiliated Faculty at the University of Arkansas at Little Rock where he serves on thesis committees. He holds a Bachelor of Science and Master of Science in Mathematics as well as a Master of Science in Operations Research and Statistics from Rensselaer Polytechnic Institute in Troy, New York.

Knowledge of human perception and cognition is necessary when designing intuitive visualizations. Cognition refers to processes visualization big data in human beings like perception, attention, learning, memory, thought, concept formation, reading, and problem solving.

Data Storytelling: A Strategic Business Weapon

For instance, a line chart can be useful if the only variable of concern is the rate-of-change, whether with time or against another variable. However, a simple line chart can be transformed Software quality into a more expressive area chart when comparing more than one data set or dealing with a longer time series. The major data visualization techniques and their types can be summarized below.

  • Their visualization types include column, line, and bar charts, election donuts, area charts, scatter plots, choropleth and symbol maps, and locator maps, among others.
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  • Psychophysical studies would provide answers to questions regarding perception and would give the opportunity to improve performance by motion prediction.
  • This allows for a deeper understanding and more customizable analysis which can produce different insights and unexpected results.
  • A histogram represents the dynamics of one variable over a specific period of time.

Our ancestors used this skill to track and hunt animals long ago and now we are left with the residual effects. With that said, don’t be afraid to experiment with different ways to represent your data. Complementary colors are used to make a strong contrast between two things. If you want an object to jettison off the page, try using the complementary colors of your choice.

The Importance Of Data Visualization

A human can distinguish differences in line length, shape, orientation, distances, and color readily without significant processing effort; these are referred to as “pre-attentive attributes”. This data visualization provides a more comprehensive view of each team’s history by incorporating identification elements, allowing viewers to see the number of years each team has competed and the number of championships won.

This is a business model that doesn’t hold up now with the many new sources of data , which record and capture data in real time, all of the time. The answers to the questions asked may actually change within a 24-hour period . A large assemblage of data and datasets that are so large or complex that traditional data processing applications are inadequate and data about every aspect of our lives has all been used to define or refer to big data. Tracking and recognition system Objects and tools have to be tracked in virtual space. The position and orientation values of virtual items are dynamic and have to be re-estimated during presentation.

Data Visualization Techniques For Professionals 2021 Guide

If you feel that you need any assistance with this issue, you can involve big data consultants to help you choose the most suitable visualization solution and/or customize it. Effective data visualization are created by communication, data science, and design collide. Data visualizations did right key insights into complicated data sets into meaningful and natural. Most data visualization tools include free trials (if the entire tool isn’t free), so it’s worth taking the time to try out a few before deciding on a single solution. There are a variety of chart types, including maps, scatter charts, column and bar charts, histograms, area charts, pie charts, treemaps, timelines, gauges, and many others. Sometimes, data sets are so large that it’s downright impossible to discern anything useful from them. The top data visualization tools are cloud-native, meaning they can connect with data wherever it’s stored, with key trends being AI, automation, and augmentation.

This is why it is important to use a cloud-based service for rendering your data visuals. Unstructured data is not visually appealing and may not effectively communicate your main data points to your audience. Generally speaking, the size of the graph is proportional to the amount of importance placed on a piece of data.

These library components give you excellent tools for big data visualization and a data-driven approach to DOM manipulation. D3’s functional style allows the reuse of library code modules that you’ve already built adding pretty much any particular features you need or want (or don’t want) to. This creates a means that can become as powerful as you want it to be, to give a unique style to your data visualizations, manipulate and make it all interactive–exactly how you want or need it to be. D3 allows the ability to apply prebuilt data visualizations to datasets.

big data visualization techniques

Making decisions based upon a dashboard with incorrectly presented, stale, or even incorrect data can lead to disaster. Outliers typically represent less than 5 percent of a data source, but when you’re working with massive amounts of data, viewing that 5 percent of the data is challenging. Outliers can be removed and if appropriate, be presented in a separate data visualization.

Simultaneously, Big Data characteristics such as volume, velocity, variety , value and veracity require quick decisions in implementation, as the information may become less up to date and can lose value fast. According to IDC , data volumes have grown exponentially, and by 2020 the number of digital bits will be comparable to the number of stars in the universe. As the size of bits geminates every two years, for the period from 2013 to 2020 worldwide data will increase from 4.4 to 44 zettabytes. Such fast data expansion may result in challenges related to human ability to manage the data, extract information and gain knowledge from it. As a marketing tool, we could take the performance from the previous year and compare that to the prior year to get an accurate projection of next year. This can help decision-makers easily interpret wide and varying data sources.

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Since the graphic design of the mapping can adversely affect the readability of a chart, mapping is a core competency of Data visualization. Zooming, filtering, and brushing capabilities are incorporated into this interactive map data visualization, providing an intuitive environment in which users can easily identify and explore trends across specific time frames. Due to the way the human brain processes information, presenting insights in charts or graphs to visualize significant amounts of complex data is more accessible than relying on spreadsheets or reports. Tableau helps people to better see and understand data with their visual analytics platform.

Data visualization is closely related to information graphics, information visualization, scientific visualization, exploratory data analysis and statistical graphics. In the new millennium, data visualization has become an active area of research, teaching and development. According to Post et al. , it has united scientific and information visualization. A static visualization is more suited for less complex data stories, building relationships between concepts, and conveying a predetermined view than encouraging exploration and increasing user autonomy. Static designs are also significantly less expensive to build than interactive designs. Deciding whether to build a static or interactive data visualization depends on customer preference, data story complexity, and ROI.

What Are The Best Data Visualization Tools?

Like the graphic above, data visualization takes a complex array of data from many sources and makes it visually comprehensible. The generated images may also include interactive capabilities, enabling users to manipulate them or look more closely into the data for questioning and analysis. Indicators designed to alert users when data has been updated or when predefined conditions occur can also be integrated.

In the big data world, visualization technologies are a staple of data storytellingas they present massive amounts of data in a way that is not overwhelming. Scatter plots are most effective for fairly large data sets, since it’s often easier to identify trends when there are more data points present. Additionally, the closer the data points are grouped together, the stronger the correlation or trend tends to be. The classic bar chart, or bar graph, is another common and easy-to-use method of data visualization.

big data visualization techniques

In the example above, the table might have categorical column labels representing the name and age , with each row of data representing one person . In the second half of the 20th century, Jacques Bertin used quantitative graphs to represent information “intuitively, clearly, accurately, and efficiently”. Indeed graphics can be more precise and revealing than conventional statistical computations.” Be closely integrated with the statistical and verbal descriptions of a data set.

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